Diner's Delight
This story was published in
Delaware Beach Life magazine, June 2002.
‘It has always been said
that there is not a first-rate place to eat in Rehoboth Beach,’ said
Washingtonian magazine in 1970.
Today the resort town
boasts more fine restaurants in one square mile than anywhere else in the
state.
How did it change? Here’s
a history lesson.
By Terry Plowman
In 1974, something happened
in Rehoboth Beach that would cheat future students, but would delight fans
of fine dining.
Wilmington High School
teacher Victor Pisapia and Milford High School teacher Libby Fisher
shifted their creative energies from the classroom to the dining room to
open the Back Porch Cafe — a career change that began a restaurant
revolution in Delaware’s prime resort that continues to reverberate
today.
The two teachers, along
with Fisher’s husband, Ted — none of whom had much restaurant
experience — began a dramatic departure from the fare of that era,
unknowingly launching Rehoboth Beach on a course that would make it the
state’s capital of fine dining.
Shunning entrees like the
“Captain’s platter” — that ubiquitous deep-fried seafood
combination so popular in beach eateries — the Back Porch offered such
“radical” choices as Shrimp Fiji, Coquilles St. Jacques and Eggplant
Mousaka. Suddenly innovation had arrived at the beach.
Soon after the Back Porch
broke the mold of a typical beach restaurant, other upscale establishments
followed.
In 1980, Nancy Wolfe opened
Chez La Mer, with a style intended to emulate the cuisine of southern
France, a region she had visited. (The fractured French name for the
“house by the sea” was the result of a hasty last-minute decision in
her lawyer’s office when Wolfe learned that her first choice was already
owned by another corporation.) The menu then featured, as it does now,
such classic dishes as bouillabaisse, roast duck and paté.
In 1981, John McDonald, a
co-owner of the Garden in Ocean City, Md., opened the Garden Gourmet in a
100-year-old farmhouse on Route 1 just outside Rehoboth Beach. Also in
1981, two members of the Back Porch team branched out and opened the Blue
Moon — a move that ultimately changed not only the tenor of the
restaurant community, but the town itself.
A few years later another
wave of innovative restaurants opened, including La La Land, Sydney’s,
Square One (since replaced by Yum Yum) and Ground Zero (since replaced by
Fusion). Today Rehoboth Beach is widely known for its wealth of dining
opportunities, with at least a dozen white-linen restaurants, including
Celsius, Cultured Pearl, Victoria’s and Ristorante Zebra. The mother
lode of fine dining even extends beyond its Rehoboth Beach core, to such
establishments as Nantuckets in Fenwick Island, Two Seas in Dewey Beach,
1776 in Midway and the Buttery in Lewes.
How it all began
Although the Back Porch
would lead the way toward creative cuisine at the beach, its original
concept was less ambitious. “The intention was just to open a juice bar
and sandwich shop,” says Keith Fitzgerald, a Back Porch waiter in 1974
and now co-owner with Leo Medisch and Marilyn Spitz.
But the extensive traveling
done by the owners and staff of the Back Porch, as well as their
metropolitan backgrounds and youthful urge to offer something different,
led to a menu that included items
that were unusual for the day, such as grilled veggies, exotic variations
on lasagna, and sandwiches with alfalfa sprouts.
Influenced by the year he
had spent in Europe with Fitzgerald and Fitzgerald’s wife, Gayle,
Pisapia emphasized healthy, fresh food prepared in ways that reflected the
wide variety of cuisines they had tasted.
It’s ironic that Pisapia,
one of the originator’s of Rehoboth’s fine-dining fame, had little
culinary expertise at the beginning. While in Europe, Pisapia mainly
cooked spaghetti sauce and vegetable casseroles for his roommates — but
“from those humble beginnings he became one of the innovators of cuisine
in Rehoboth Beach,” says Fitzgerald.
The Back Porch’s daring
approach to beach dining, combined with its outdoor deck — another idea
unique for its time — proved to be a hit with vacationers looking for a
hip alternative to the usual beach eatery. The Back Porch soon expanded
within the funky old Hotel Marvel at 21 Rehoboth Ave., taking over
adjacent shops, acquiring a liquor license and — by virtue of the
owners’ winters in Key West — developing the elegantly casual island
ambience it still has as it enters its 28th season.
The Moon rises
The influence of the Back
Porch on dining in Rehoboth Beach didn’t stop at 21 Rehoboth Ave. In the
summer of 1980, Joyce Felton, a New Yorker disenchanted with the corporate
world, worked with Pisapia at the Porch, beginning
another partnership that would dramatically alter the resort’s
dining scene.
Joyce Felton, who
would become as influential as Pisapia already was, joined him in a what
may have seemed to be a risky venture off
the beaten path of Rehoboth’s main street, at 35 Baltimore Ave.
Selling Pisapia’s car for
cash, and maxing out their credit cards, the duo left the Back Porch to
open the now-famous Blue Moon in 1981 — an establishment that would not
only turn the dining scene on its ear, but would triumph as the first
openly gay establishment in Rehoboth Beach.
Pisapia and Felton went in
a decidedly different direction than the Back Porch, opting for a more
urban ambience and an even more “cutting-edge” cuisine. The concept
“was received with open arms,” Felton says today. “It was like
people were dying of thirst in the desert.”
Although the Blue Moon’s
vividly modern interior and sky-high plate creations were startling for
Rehoboth Beach, they were ideas right out of the nouveau restaurants of
New York and other metropolitan areas.
“We didn’t invent the
wheel — people were doing (what the Blue Moon was doing) in New York,”
says Felton. “It was just timing — we appealed to the hip, urban,
sophisticated palate.”
The success of the Blue
Moon was like a flare going off in the night, attracting the attention of
other entrepreneurs. The economy was strong, consumer confidence was high,
and “food was the thing,” Felton says. New restaurants popped up like
shiitake mushrooms, each trying to carve out its own happening niche —
even Felton and Pisapia weren’t immune to the excitement, branching out
to create the Westside Cafe, Surfside Diner and Tijuana Taxi in Rehoboth
Beach, and the Shipley Grill in Wilmington.
Why Rehoboth
Beach?
That so many fine-dining
establishments would cluster in such a small town is partly “the chain
reaction of success,” Felton says. But she and every restaurateur
interviewed for this story said that without the affluent customers who
vacation and live in Rehoboth Beach, it wouldn’t have happened. Their
observations were strikingly similar:
> “(Rehoboth has)
fantastic demographics, a very traveled crowd, a very urban crowd. They
are less conservative than Wilmington diners — it’s the right
demographic for adventurous diners and adventurous restaurateurs.”
Xavier Teixido, chairman of the National Restaurant Association, past
president of the Delaware Restaurant Association and owner of Harry’s
Savoy Grill and Ballroom in Wilmington.
> “Many people who
come here are from suburban Washington communities — the clientele is
more upscale. The success of a sushi place like the Cultured Pearl is an
indication of the clientele that’s in town. It’s big city, open to
what’s trendy. And the gay community has been a big asset, by bringing
ideas from urban areas.” John McDonald, former owner of the Garden
Gourmet.
> “The
sophisticated customers from places like Washington, Baltimore and
Philadelphia are used to eating in nice restaurants, so it’s sort of the
‘if you build it, they will come’ effect. Plus the (tourist)
population has grown, so it can support more restaurants.” Nancy Wolfe,
owner of Chez La Mer.
n> “The gay population
has a lot to do with it — it’s a more affluent clientele.” Leo
Medisch, co-owner of the Back Porch.
Other factors
Besides customers who can
afford to support the plethora of fine-dining establishments, the small
size of Rehoboth’s fancy restaurants
may also be a factor in their success.
You can’t do gourmet
cooking on the giant scale of restaurants you’d find in such resorts as
Ocean City, Md., says Wolfe. And Sydney Arzt, president of the Rehoboth
Beach Restaurant Association and owner of Sydney’s, says such smallness
fosters better service. “We know our customers, or get to know them,”
she says.
She notes that the because
of the small size of Rehoboth’s restaurants, celebrities such as Sen.
Tom Carper or former Vice President Al Gore mingle with other customers,
and noted local chefs often stroll through their dining rooms, chatting
with guests. “It makes you feel like ‘somebody,’” Arzt says.
Arzt also notes that the
wide variety of cuisines keeps the resort’s dining scene lively.
Rehoboth has become a “food-lover’s potpourri of possibilities”
because new restaurants have tried to create their own niches without
copying their competitors.
The success of Rehoboth’s
restaurants is also a testament to plain old hard work. The seasonality of
the resort requires owners to work nonstop, day and night all summer, in
order to make a living. “I don’t know how they do it,” says Teixido.
The trend
continues
The explosion of innovative
dining sparked by the Back Porch in 1974 continues, with the opening of
new establishments such as the Russian-themed Red Square, and relatively
new ones such as Espuma.
The upscale market has also
had a trickle-down effect, spawning innovative mid-priced “bistros”
and “grills” such as Eden Cafe and Red Fin. Even the resort’s coffee
shop craze of recent years and the new popularity of
“gourmet” pizzas, specialty sandwiches and ethnic-influenced
menu items are rooted in the same market that has kept the fancy
restaurants alive.
But not all restaurateurs
think the fine-dining market can continue at the exhilarating pace of the
past 10 or 15 years. The stock market bubble of the 1990s has popped,
“yuppies” who once had plenty of money to spend now have growing
families, lower-priced chain restaurants have opened out on Route 1, and
the customer pie is getting sliced ever thinner.
Of course it’s also true
that consumer confidence is on the rebound and coastal Delaware’s real
estate values are still surging. So, as long as gutsy entrepreneurs are
willing to take the risk, and vacant spaces cry out for a concept,
Rehoboth Beach will likely retain its title as the fine-dining capital of
Delaware.
Sidebar - Where are they now?
Rehoboth Beach’s roots as a hotbed of fine dining
can be traced to a handful of enthusiastic young entrepreneurs with
liberal arts rather than restaurant backgrounds. Here’s a status report
on the innovators who created and nurtured the resort’s first
cutting-edge restaurant, the Back Porch Cafe, now in its 28th season:
• Victor Pisapia: Original co-owner, he left to
open the Blue Moon with Joyce Felton, then later sold his share to her and
moved to Australia. Today he writes for Gourmet Traveller Magazine, leads
“gourmet safaris” to tropical North Queensland, Australia, and to the
Greek Islands, and he leads cooking programs at food festivals, seminars
and corporate events.
• Libby York: Formerly Libby Fisher, an original
co-owner, she sold her share to pursue a singing career. Now splitting her
time between Chicago and Key West, she returns to Rehoboth Beach each fall
to perform during the jazz festival.
• Ted Fisher: Libby’s former husband, he was the
original co-owner who pushed for the liquor license that resulted in the
Back Porch’s “Key Westy” bar. He drowned while sailboarding off
North Carolina’s Outer Banks in 1984.
• Marilyn Spitz: A Back Porch cook, bartender and
bookkeeper, and Fisher’s girlfriend, she became a co-owner when she
inherited Fisher’s share.
• Keith Fitzgerald: A waiter at the Back Porch in
1974, and later bar manager, he is now a co-owner and the link to the
original group that opened the Porch.
• Leo Medisch: A kitchen worker who later became
kitchen manager, today he is co-owner and chef. Medisch was a journalism
major whose prior restaurant experience had been as manager of the Pappy’s
Pizza on Rehoboth Avenue.
• Siri Svasti: A Thai prince, he had dropped out
of diplomacy school in Washington, D.C., to work at the beach. His innate
sense of the culinary arts helped him rise from lunch cook to chef to
co-owner. He left in 1989 for other pursuits, and today is a prominent
television chef in Thailand.
• Bee Neild: A 27-year employee, he started out
working the raw bar, then waited tables, and later became bartender and
bar manager.
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